How to Grab Attention with a Fund Appeal

When you work in the non-profit sector, there’s a constant struggle to be heard above the noise of all the other organizations trying to raise funds. Most donors have a set budget that they put aside for yearly charitable contributions. With so many worthwhile causes out there, the deciding element in where the money goes often comes down to the presentation and “wow factor” of a particular fund appeal.

We have a non-profit customer that works globally in the environmental field. Every year their fund appeal is innovative and amazing . . . and their results prove that what they are doing is effective.

They recently wanted to show their clients the value of a $1 contribution, by demonstrating how we spend a dollar in the United States compared to the value of a dollar in third-world countries. Their focus is protecting the rainforest, stopping habitat loss before it begins, and saving endangered species. They are GuideStar Platinum rated and have a track record of more than thirty years of conservation successes.

They designed a wonderful infographic for their donors. It was printed on a 20 x 29 sheet of paper that was folded to 10 x 14.5. Unfortunately, there isn’t a stock envelope available to handle that size. In order to accommodate their needs, we developed a custom envelope that would contain the infographic, an appeal letter, a magnet, and other information collateral. The envelope was then digitally printed and die cut. We were even able to address the envelopes during printing, which meant that after die cutting and finishing, they were immediately ready to be stuffed and mailed.

The result was an oversized and unusual envelope that stood out in the mail and screamed to be opened. Inside the envelope were beautifully printed pieces, each personalized to the donor. Imagine receiving something like that in your mailbox. Certainly it would be the very first thing that caught your attention, the piece of mail that you’d be most curious about opening. The contents would not disappoint, either – impeccably designed printed materials with a personal touch to add to the impact of the message.

This time of year is especially important and especially challenging for non-profits. Your job is to come up with a creative fund appeal concept that will stand out above the rest and grab your donors’ attention.  Our job is to help you make that concept a reality.