Adapting through Times of Challenge

2020 has certainly been a historic year, and we’re only in April! We’re addressing new challenges and discovering unique solutions.

Stafford Printing is fortunate that we’ve been able to remain open during this pandemic, and we’re thankful to the clients who allow us to provide print and signage. We opened 33 years ago out of a desire to do something I enjoy . . . using typography and art to promote, inform and entertain.

To quote the opening of I Am A Printer:

I have been around for 570 years
I invented the Renaissance and caused the Reformation
I have recorded war and peace [and the 2020 pandemic]
My pamphlets and documents created America
I take ideas and information and make them tangible
I print lofty Bibles and lowly forms
I am a printer

Today, combining print with digital tools creates dynamic communication that inspires, compels you to act, and stirs memories.

Again, I thank you for your business, your referrals, and your testimonies, and I leave you with this question: in this time when businesses and organizations are living through a major challenge, how are you adapting?

More to come . . . and soon. Meanwhile, it’s never too early to start planning for the future, so let’s talk about your post-pandemic marketing efforts!

The Power to Help in Times of Need

I went through a fast food chain drive-through today to pick up sandwiches. As I made it through the line, the car in front of me pulled out and drove off. I was next in line and asked the cashier if everything was okay. She said the driver didn’t have enough money for the food. I asked, “why didn’t you just give it to her, or let her come back with the money?” She said that she was not a manager and didn’t have the authority to do that. I pointed out that the the manager was standing twenty feet away, so why hadn’t she just asked? Her response: “have a good day, sir.”  End of conversation.

By contrast, the employees at Stafford Printing are empowered to help you. They don’t need to ask me, as the owner, whether we can extend terms – 90 days same as cash, for example – for the privilege of serving you. If you need print, a sign, a poster, or even a floor graphic, please let us help you. We are willing to help by donating, settling up later, or simply bartering a meal for a “We’re Open” banner!

We’re thankful that Stafford Printing has been designated an essential business by both the governor of the state and the United States Postal Service. But more importantly, our customers have deemed us essential by continuing to send us work. We thank you, and look forward to the day when we can talk about the virus in the past tense.