Marketing

The Latest and Greatest at Stafford Printing

What have we been up to? A lot, actually! We are trying to focus on the positive and there are plenty of positive things happening here at Stafford Printing: book-binding, oversized banners, and interesting die-cutting projects. Here are some of our featured client projects. Rain Forest Trust RainForest Trust always delivers professional, polished materials and …

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5 Thoughtful Strategies for Advertising During the Pandemic

If you’re like many people, you’ve probably been more conservative in your spending lately. Recent research shows that, during the pandemic, many people were rationing food to save on expenses and grocery runs, and 23% of people were eating more plant-based meals. Discretionary spending has decreased, and consumers are shifting to digital solutions and reduced-contact channels …

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How Signage and Graphics Can Help Your Business During Covid-19

Did you know signage and graphics can actually help your business during Covid-19? Here are some helpful tips. Focus on services that make a difference. If your business has services that will positively impact your clients during coronavirus, you should do everything you can to get this message across. Use your signage to promote services that …

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Pack Extra Meaning into Your Message with Strategic Color Combinations

Of all the elements of design, color is probably the most challenging to understand. Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but in the way we perceive …

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How to Determine Optimal Pricing for Your Products or Services

In September of 2019, Apple unveiled the iPhone 11, featuring a dual-lens rear camera, automated night mode, and built-in support for vision, hearing, and mobility. One of the biggest surprises of the iPhone 11 was not its technical features, but its price. The iPhone 11 started at $699, down from the iPhone XR’s previous price …

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Responsible Marketing During COVID-19

Fear. Stress. Helplessness. Whether you’re caring for elderly parents or homeschooling your kids, people across the globe are struggling with big emotions during the COVID-19 situation. How do you lead well in times like these? While daily leadership is essential for your business, crisis moments reveal the quality of your vision like nothing else. And …

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