Meet Lorene Robinson – Stafford Printing Promotions Coordinator

As businesses and organizations aim for renewed growth in 2021, marketing and promoting are becoming more important than ever.

Stafford Printing is committed to helping businesses, schools, and other organizations stay connected with customers and employees, and Stafford Printing Promo is our newest service to help you do exactly that.

We offer an extensive range of high-quality promotional products to fit all budgets. Whether you’re looking for shirts, mugs, corporate gifts, or even PPE, we can help. Stafford Printing Promo offers thousands of branded merchandise selections, so you’ll always be able to find the exact products that you need to make a impactful and lasting statement.

Lorene Robinson, our printing promotions coordinator, is ready to assist you in selecting the best items to keep your business in the minds of your clients and working-from-home employees. With her knowledge and expertise, she can help you discover and develop new ideas to grow your business in 2021.

You can browse the branded merchandise on our website, or contact Lorene for customized, relevant recommendations that are tailored for your business or organization.

As always, our number one mission at Stafford Printing and Stafford Printing Promo is to provide solutions to help organizations grow. During this challenging time of less face-to-face interaction, it’s essential to stay connected with employees and customers. We’re excited to help you reach out and strengthen those relationships.

Lorene is ready to help with all your promotional product needs – contact her at lorener@staffordprinting.com or 540-842-4308 for assistance with branded promotional products.

Introducing StaffordPrintingPromo.com

Staying connected is a challenge, and now we can help with Stafford Printing Promo!

With thousands of selections to choose from, Stafford Printing Promo offers branded merchandise to fulfill all your needs. Stafford Printing Promotions Coordinator Lorene Robinson can assist you in finding just the right products to help your business stay in front of your clients and working-from-home employees.

From corporate gifts to PPE and safety products, or even items for education and schools, our extensive range of promo products will ensure you find something to suit your requirements.

Put our knowledge about promotional products to work for you. With high quality promotional products, fast delivery times, and prices to fit all budgets, we will provide customized, relevant recommendations for you. Simply take a look around the website, or contact us now and we’ll do the shopping for you!

Our mission at Stafford Printing and Stafford Printing Promo is to provide solutions to help organizations grow. We want you to always stay connected to your employees and customers. Especially now, during this challenging time of less face-to-face interaction, we want to help you reach out to all of those who support you.

Please contact Lorene Robinson at lorener@staffordprinting.com or 540-842-4308 for assistance with branded promotional products. You will receive 20% off your first promotional products order when mentioning code 2021SPP. This offer expires on 02/28/21.

Finishing 2020 on a Strong Note

This has been a unique and challenging year for sure, but life and business are still marching forward nonetheless. If you’re already getting a head start on your ideas for 2021, or still have a few loose ends to tie up before January rolls around, here are a few recent projects we’ve done to give you a little inspiration.

Here is a poster we made for the Marine Corps Systems Command. Personalized posters can be created for any organization, business, or occasion – you can even design yours online.


Custom envelopes, like this one for Smart Beginnings, add a professional, polished touch to all your official correspondence. We print custom envelopes in multiple sizes and designs to accommodate any company or organization’s requirements.


This is a postcard we made for Arsenal Events, alerting local residents of a foot race in their area. Postcards can be used for advertisements, reminders for upcoming events, or anything else you’d like to get the word out about.


Business flyers are an extremely cost-effective way to raise brand awareness and help bring in customers. You can even include a coupon or special offer, like Rebellion Fredericksburg did in this flyer we made for them.


Al’s Pals is a newsletter produced by Smart Beginnings (and sent out in their custom envelopes!). A newsletter is a great way to keep in touch with customers or supporters, keeping them updated about everything that’s going on behind the scenes.

Stafford Printing is a full-service printer providing a range of products for all your needs – we’re here every step of the way to help you finish 2020 on a strong note, and hit the ground running in 2021.

What Are You Thankful For?

With so much negativity and divisiveness in the world, we are choosing to be thankful for the people and things we DO have! We want to know – what are you thankful for this week? As always, we are thankful for our employees and our customers. Thank you for keeping us in business and allowing us to serve you!

It was our pleasure to work Hunter Lakefront Communities on their community booklet. Hunter Lakefront Communities specializes in lakefront properties, of course! Check out their website for more information.

Postcards are the perfect advertisement for everyone! Here are some new postcards we made for Shifflett’s Waste Services. Here is a review from one of their customers:

“They are quick to respond! Wonderful customer service and best price around!!” – Heather Pilcher

A recent postcard for University of Mary Washington Alumni. We are so thankful to be a frequent partner with UMW.

Julie and her husband, Josh, on an outdoor adventure.

Employee Spotlight: Julie Maida is one of Stafford Printing’s graphic designers. She has been with the company for three years and has a background in illustration.

Always interested in growing and improving, she looks for new ways to broaden her skillsets and never gets tired of learning new things.

One of her favorite things about her job is working directly with clients on creative projects and marketing campaigns. She loves to getting to know people and turning their vision in a reality.

In her free time she likes being with her family – even better if it involves an outdoor adventure!

A Range of Printing Ideas for Your Business

The last quarter of the year brings an opportunity for one more big marketing push, and this year businesses need it more than ever! Here are some great ways you can show people what your company is all about and finish 2020 on a strong note.

Brochures

Brochures can be a useful visual guide for potential customers, and they can also provide existing customers with essential product and service information, as demonstrated in this brochure art for Mary Washington Health Care.

For real estate offices like Atlantic Builders, brochures can show off properties, present floor plans, and more. We’re the perfect place to print all your real estate needs!

Business Cards

Is your current business card looking a bit tired? You can follow Pinao Consulting’s lead and design a fresh new card you’ll be excited to hand out to people, complete with custom artwork.

Event Invitations

Whether you’ve got holiday parties, fundraisers, or other events coming up, invitations and envelopes can be custom made at Stafford Printing for any occasion! These invitations were made for the Society of Former FBI Agents.

Custom Signs

These signs for Bryton Homes show just how attention-grabbing a custom yard sign can be! Yard signs can be printed for any business or occasion, with your unique logo, artwork, message, and/or contact information.

The Latest and Greatest at Stafford Printing

What have we been up to? A lot, actually! We are trying to focus on the positive and there are plenty of positive things happening here at Stafford Printing: book-binding, oversized banners, and interesting die-cutting projects. Here are some of our featured client projects.


Rain Forest Trust

RainForest Trust always delivers professional, polished materials and we are happy to print them! Their most recent conservation piece was an 8.5 x 11 booklet.

Did you know . . . Rainforest Trust purchases and protects the most threatened tropical forests, saving endangered wildlife through partnerships and community engagement.

Their unique, cost-effective conservation model for protecting endangered species has been implemented successfully for over 30 years!

You can see their current projects here.


Fredericksburg Area Museum

Fredericksburg Area Museum is OPEN! We printed this oversized banner to help them safely re-connect with their patrons. Have you ever been there? Check out their current exhibitions here. Local businesses need your support!


3-D Die-Cutting

How cool is this little guy? Michael, our die-cutting talent, conceived and created this fun dinosaur as a beta test for future projects.

Interesting 3-dimensional shapes are a unique way to make yourself stand out and get the attention of your customers. We custom make these! Got a project in mind? Let us know!

Whatever You Need Printed, We Can Help!

With the school year coming up, people going back to work, and socially-distanced events being hosted, there are a lot of reasons why you might need signs or other printed materials! Here are just a few of the items we have available right now.

Window Clings

Easy application and easy removal! Simply peel and stick to your window or mirror to remind people to wash their hands and stay healthy! You can order some of the pre-made designs pictured below, or customize your own! Only $2 each (minimum of 25).


Mask Reminders

Fun graphics to remind people to wear masks during this time! These can be printed as large posters! They’re also customizable, so order one today with your favorite person, animal, or mascot wearing a mask.


Yard Signs

Custom yard signs can be made to fit any occasion. We have the ability to make the signs different shapes as shown with the sign pictured below. If you have an event coming up such as a birthday, graduation, anniversary or tournament, call us today to order!


These are just examples of some of the items we offer – Check out our full range of printed products and let us know exactly what you need!

5 Thoughtful Strategies for Advertising During the Pandemic

If you’re like many people, you’ve probably been more conservative in your spending lately.
Recent research shows that, during the pandemic, many people were rationing food to save on expenses and grocery runs, and 23% of people were eating more plant-based meals. Discretionary spending has decreased, and consumers are shifting to digital solutions and reduced-contact channels to receive services.
On a larger scale, consumers worldwide say they expect the pandemic to affect their routines or spending for at least two to four months.

A Shift in Content and Scope

In recent months, many companies have shifted the scope and content of their marketing efforts as well.
Instead of pushing products and promotions, proactive businesses have focused on building relationships and adding humanness to their brand, including inspirational direct mail newsletters, heartfelt emails, and down-to-earth videos.
In one example, eBay championed small businesses that power the nation with its “Stronger as One” ad. Other companies highlighted safety changes and customer convenience options, like this “Call In / Pull In / Pick Up” curbside delivery ad:
“During these challenging times, we are here for you. We are making changes moment by moment to ensure the safety of our customers and employees. And what matters most is doing this together, for the community that we all call home.”

A Vision for Marketing Beyond COVID-19

Beyond connecting and empathizing, what is next for marketing beyond coronavirus?
For starters, you’ll need a commitment to move forward. Research shows that 92% of consumers believe brands need to keep advertising. Ads offer people a glimpse at a prosperous future or something hopeful to look forward, and your marketing gives people a welcome taste of distraction, entertainment, and normalcy.
Also, if the firms competing against you have lowered their ad output, now is a great time for you to invest more. As others scale back, your ads are more visible, allowing you to gather leads with a lower cost-per-acquisition.
And even if the economy seems shaky, pulling back now may actually lengthen the time it takes you to recover. If you need to tighten expenses, don’t turn off your marketing. Instead, look at ways you can rethink intake, client services, or business expenses in general.
Need some concrete marketing ideas? Here are five types of ads to consider:

1. A Product Focus

Showcase how your product is safe, accessible, or helps people strengthen their health or physical well-being.

2. A People Focus

Show prospects you care about them and that your business is standing with them during this time. This Fitbit ad offers its premium package for 90 days to help people work out at home, manage stress, and eat and sleep better during COVID-19: “Thank you for doing what you can. We’re all in this together.”

3. A Values Focus

Here you might feature positive company values or champion the solidarity and togetherness of your community.

4. A Nostalgia Focus

When things feel uncertain, old songs or vintage photos can bypass the brain and connect straight to the heart.

5. A Humor Focus

While being sensitive to people’s pain, you can still connect with your audience through humor during challenging seasons. Encourage people to laugh at their weaknesses or make the most of this strange season, like this Ben & Jerry’s “Netflix and Chill’d” campaign.
Though it may seem counterintuitive to up your print output today, now is the time to invest in a strong comeback after COVID-19.
With today’s carefully crafted message, you can ahead of shifting customer needs and shape people’s long-term expectations. As your partner in print, we are open, and we are ready to help! Contact us today to visit more.

How Signage and Graphics Can Help Your Business During Covid-19

Did you know signage and graphics can actually help your business during Covid-19? Here are some helpful tips.

Focus on services that make a difference. If your business has services that will positively impact your clients during coronavirus, you should do everything you can to get this message across. Use your signage to promote services that your customers can utilize while adhering to social distancing rules. These could include services such as online ordering, curbside delivery, contact-free service, and virtual support.

Switch your marketing message. If you run a retail business, in more normal circumstances you might use the perception of scarcity as an effective sales tactic in much of your display signage. Making statements such as “while stocks last” will prompt buyers to act quickly. However, in light of the panic buying that has surrounded the coronavirus, it is essential that you don’t try to utilize this tactic right now. If an item is liable to run out, you may want to put buying restrictions in place to ensure everyone is able to get what they need. To do this, you will need product signage that clearly states your purchase limits.

Stay positive. Use the platforms that you have to put out a message of positivity. Remind customers that you will continue to be here for them. This is the perfect time for you to revisit your company’s mission statement and look for the most appropriate message to communicate – perhaps a little more emphasis on supporting your customers and your community, while expressing your gratitude for your loyal customers.

Voice your support for frontline workers. Use your signage to highlight the excellent work that frontline workers – such as doctors, nurses, and other healthcare professionals – are engaging in during this time. Create signage that shows your support and gratitude for them. Not only is this a positive message that those around you need to see, but it is another way for your business to show that it cares, thereby vesting itself further in your community.

During the coronavirus pandemic, there is a lot of uncertainty. The messages that worked for you yesterday may not be suitable today. You’ll need to rise to the new marketing challenge. Quick-printed, well-designed signs will allow you to do just that. Get in touch today to see how Stafford Printing can help you!

How to Reopen Responsibly

It’s a very mixed time in the business world. Business owners are eager to get their doors open again, but of course the goal is to do so in a way that keeps employees and customers safe and healthy. If you and your team were working for home or closed entirely during the lockdowns, you may be feeling somewhat unsure of where to start when it comes to tackling the huge task of reopening.

To help your small business get started again in the right way, we’ve put together a package to assist you in safely reconnecting with your customers.

The package includes the following:

  • opening signage
  • social distancing signage
  • a marketing email campaign
  • a direct mail campaign
  • a banner
  • floor graphics
  • labels
  • digital creative assets for your social media advertising

Packages can be tailored for individual businesses, so if you’re looking for something that’s not listed above, let us know exactly what you need and we’ll be happy to help.

We want you to feel comfortable and confident in reopening your business as the lockdown restrictions ease! Contact us here for a consultation and we will help create a plan that works for you.